Setup
Step 1: Create a Project and Teach AI About Your Product
Before you let AI do the work, spend two to three minutes teaching it about your product.
1. What is a "project"?
Think of a project as a dedicated notebook.
If you are selling two things at once, a photo editing tool and an accounting app, create two separate projects.
Why? Because if you mix them, the AI might write something ridiculous like "this photo editor does your taxes perfectly."
Project name: Name it whatever helps you stay organized, like "My photo tool." Nobody outside your account will see it.
2. Fill in your product details (critical)
This step is like handing the AI a product brief. Fill it out once, and every article the AI writes afterward will reference it automatically.
The rule: Be specific.
Describe your product (required)
Explain what you do in plain language.
- Bad: "A powerful image tool." (The AI has no idea what to brag about.)
- Good: "A free online image compression website. No download required, works in the browser, and preserves image quality without visible blurring." (The AI immediately understands the pitch.)
Your core selling points (required)
List three to five benefits you want people to know:
- No signup required
- Blazing fast processing
- Absolute privacy, files never leave your device
The AI will naturally weave these into articles as subtle persuasion, without sounding like a sales pitch.
Who is your customer? (required)
Who are you selling to? This determines the AI's tone and vocabulary:
- General consumers: The AI writes in plain, conversational language anyone understands.
- Technical professionals: The AI uses appropriate technical vocabulary and assumes domain knowledge.
- Business decision-makers: The AI focuses on cost savings, efficiency gains, and ROI.
Your website URL (strongly recommended)
If you already have a website, paste the URL here.
The AI will visit your site and learn your existing tone and style. New articles will sound consistent with what you have already published, as if the same person wrote everything.
Words to avoid (optional)
Are there terms you never want to see in your articles? Competitor names, or overused buzzwords like "revolutionary" or "game-changing."
List them here. The AI will never use those words.
3. What happens after you save?
Once you click save, the AI has fully memorized your product.
From now on, whenever you ask it to write anything, you never need to reintroduce your product. It remembers.
One important detail: If you update your product brief later, only new articles will reflect the changes. Previously generated articles stay as they were and do not auto-update.
Ready?
Your AI now understands your product. Next, let it find the keywords that will bring you actual customers.