What I Was Thinking When I Started GoShipFast

My other product, Dopamind, was something I once hoped would sell out from day one too. It has been less than ten months, and along the way I have run into countless obstacles.

I could not make sense of it. If I believe my product is the best in the world, unmatched, able to help me and to help countless others, then why is it so hard to push?

Why does someone else's worse product make more noise, pull in more users, and earn more money? Where exactly did things go wrong?

I was in pain, and I would not accept it. I still believed this was a product with enormous potential. I never bought the bullshit that startups are simply risky. I believed I had only failed to find the right method.

In the middle of all that hardship, I dug in. I read dozens, maybe over a hundred books, this time about marketing. I did research. I practiced a lot. I talked to people. And then at some moment, struck by a sudden flash of insight, something clicked.

I needed a fresh experiment to see what the research was actually worth.

GoShipFast was born. From idea to a live homepage took under five hours. Zero features, just a waitlist.

From launch to word of mouth took under 24 hours. Within 48 hours I had close to 1,300 people on the list and had pre-sold over a hundred founder deals. It earned the title of a product that sold out on day zero.

At that point the first MVP was still more than 60 days away. I posted the story on Reddit, and plenty of people thought I made it up.

GoShipFast was never about one single trick. It is a system that works, where every part reinforces the next, link by link.

I believe this system can apply to any product. Next, I want to bring this growth system to the many people who truly care about their work. To help them get started, and to carry them through the long road from a small business to a big one, with all the pain that road holds.

The success of the user is the success of GoShipFast.

I have done many things. I have known many "successes" and many "failures," and a great deal of pain because of them.

I do not believe in God, but I find the line "God has his plans." worth sitting with.

I think the pain I went through was not without reason. It lets me stand in other people's shoes and feel what they feel, and that is why I can keep building products that help others through their own.

If you are stuck somewhere hard, with a lot of obstacles in your way, come talk to me.