Analytics

Publishing without attribution runs on faith: content goes out, signups come in, and nobody can say which caused which. So content decisions default to volume. The Analytics page exists to replace that faith with a specific answer — this article brought these signups — because that answer changes what you write next.

Setup

One snippet. Copy the Tracking Code from the bottom of the Analytics page, paste it into your site's <head>, and page views flow immediately — including route changes in single-page apps. Add the signup call (and optionally the purchase call, idempotency-keyed) at your conversion moments, and attribution turns on. Details of the calls live in Traffic & Search Console; it's the same snippet, reported to both surfaces.

Analytics is free — no credits, all plans.

The page

Pick a range (7 / 30 / 90 days) and read top to bottom:

Stat tiles — page views, visitors, signups, and conversion rate.
Traffic Trend — the time series. Watch for the compounding pattern: platform posts spike and decay, search traffic stacks. If the floor between spikes keeps rising, the content engine is working.
Traffic by Channel — where visitors come from: search, social platforms, direct, referral. This is the reality check for channel strategy — the marketing plan's Media square says where you should be; this chart says where you are.
Content Performance — the table that pays for the page: each piece of content with its type, views, and signups. Views and conversions disagree constantly — the modest how-to that signs people up matters more than the viral post that doesn't — and this table is where you find out.

How attribution works

The snippet connects a visitor's arrival (which article, which post, which platform) to what they later do (sign up, purchase). When someone reads a post on Tuesday and registers on Thursday, the conversion credits the content that started it, not just "direct".

Attributed results also flow back into the rest of the product — dashboard traffic cards, the cross-brand Home screen, and the signals the content engine uses to judge what's working.

A monthly reading

Content Performance, sorted by signups: what converts? More of that shape — feed the pattern back into topic picks via editorial intents.
High views, zero signups: a relevance problem or a missing call-to-action. Usually fixable with an edit, not a rewrite.
Channels: anything rising that you're under-investing in?
The trend floor: is search traffic stacking? That's the metric that says the flywheel turns.