SEO & AI Search

Traffic & Search Console

Everything else in the SEO Studio predicts; this panel measures. It combines two complementary sources: your own site's tracking (what visitors do once they arrive) and Google Search Console (how they found you). One without the other tells half a story — GSC shows a query getting clicks, your tracking shows whether those clicks sign up.

Website traffic

The Website traffic section shows the last 30 days from the GoShipFast tracking script: page views, visitors, signups, conversion rate, a trend chart, and traffic sources. A Live tracking badge confirms data is flowing.

Installing tracking

Open the How to connect drawer for your snippet — one script tag with your brand's key. Paste it into your site's <head> (site-wide template or layout so every page reports). It records page views automatically, including client-side route changes in single-page apps.

Two explicit calls complete the picture:

  • Signup — call the tracking function when a user registers, and conversion attribution starts working: GoShipFast traces each signup back to the article or post that brought the person in.
  • Purchase — same, with an idempotency ID so retried requests never double-count revenue.

The same data feeds the Analytics page and the traffic cards on your dashboards; install once, reported everywhere.

Google Search Console

Your site's report card from Google itself: which queries showed your pages, how often they were clicked, and where you ranked.

  1. Connect — a Google OAuth flow requesting read access to Search Console.
  2. Choose a property — pick your site among your GSC properties. (No property yet? The setup drawer walks through creating and verifying one.)
  3. Sync — data flows in, and re-syncs keep it fresh.

You get total clicks, impressions, average CTR, and average position over 7 days, 28 days, or 3 months, broken down by queries, pages, countries, devices, and dates. You can switch properties or disconnect the brand at any time.

Two compounding uses of GSC data elsewhere in the product:

  • Sync GSC in the keyword pool imports the queries you already rank for — the cheapest wins available, since page-two rankings often need only a refresh and better internal links.
  • Position tracking over time tells you which published articles deserve a second pass.

Index coverage

Ranking presupposes being indexed, and pages fall out of the index silently. GoShipFast periodically checks your published pages against Google and notifies you when pages go missing ("2 pages missing from Google"), and can submit URLs via IndexNow to nudge discovery along.

Reading the two sources together

  • Impressions high, clicks low → title and meta description problem; the Site Audit metadata table shows where.
  • Clicks high, signups low → landing content or offer problem; Analytics shows which pages convert.
  • A query rising at position 8–15 → your next easy win; refresh that article.

All of this is free, like every diagnostic. Set it up once, early — the data only exists from the day you start collecting it.