GoShipFast logoGoShipFast

Knowledge

Market Analysis

Founders know their product deeply and their market impressionistically — a few competitors they watch, a hunch about positioning. Strategy built on hunches produces content that answers questions nobody asked and outreach aimed at the wrong crowd. The market analysis replaces the hunch with a researched document, and then the rest of the system actually uses it.

Generating the report

Knowledge → Market Analysis → Generate market research. The agent runs deep web research on your market — competitors, positioning, pricing, how players talk about themselves — grounded in your brand profile and knowledge base. It runs in the background; one is also generated automatically when a brand is created.

What's in it

  • Positioning map — the players arranged along the axes that matter in your space, with you placed among them. Where the map is empty is where your opportunity is.
  • Industry overview — the market's size, direction, and dynamics.
  • Competitive landscape — who you're actually up against, their angles, strengths, and exposed flanks.
  • Marketing strategy — the so-what section:
    • Wedge — the narrow claim you can win now, as opposed to the broad one you'll grow into.
    • Channels — where your buyers actually are, ranked.
    • Messaging angles — the arguments most likely to land, given who else says what.
  • Sources — the research is cited, so you can check any claim before trusting it.

Who reads it (besides you)

The report is a working input, not a PDF for a drawer:

  • The weekly topic engine picks topics that fit the wedge and the gaps it names.
  • The marketing plan builds its nine squares on it.
  • The customer profile brief draws personas and competitor-watch targets from it.
  • Articles inherit its framing, which is why they argue a position instead of summarizing a topic.

Keeping it honest

  • Update report opens a conversational refinement in chat — correct what the research got wrong ("we don't compete with X anymore; our wedge is the API"), and the edits stick.
  • Regenerate after real shifts: a pivot, a new competitor, a pricing change. Quarterly is a reasonable default; each generation costs 120 credits (why reports are metered).

You know things about your market that research can't surface. The report is at its best after you've argued with it once.