SEO & AI Search

Link Graph

To a crawler, your site isn't pages — it's a graph. Links are how authority flows and how content gets discovered; a great article that nothing links to is, structurally, invisible. You can't reason about a graph you can't see, so this panel draws it.

Crawling

Open SEO → Links and Start crawl. The crawler walks your site from the homepage, following links and recording every page and edge. Re-crawl after publishing bursts or restructuring; each crawl's analysis is kept as history.

The graph

An interactive, zoomable map with a legend: your pages, sites linking to you, sites you link to, and the inbound/outbound edges between them. Click any node to focus it and see exactly what links where ("12 pages link here"). Toolbar controls zoom and fit.

Ten minutes of dragging this graph around teaches you more about your site's real shape than any table — clusters, chains, and lonely satellites are immediately obvious.

Three tabs: Internal (your pages and their links), External (what you link out to, by domain), and Analysis.

Note: the external view currently shows outbound links only; inbound backlink data is planned for a future update.

Analysis

The scored read of the graph: an overall score, metric tiles (pages, internal links, external links, external domains), an AI summary, and findings grouped by structure, depth, and coverage. The findings worth knowing by name:

Orphan pages — nothing links to them. They exist only for people who already have the URL, which for discovery purposes means they don't exist. Usually the single most valuable fix in the report.
Dead-end pages — link out to nothing; readers and crawlers both stop there.
Pages deeper than 3 clicks — buried content. Depth is a statement about importance whether you meant it or not.
Top hubs — your most-linked pages. Whatever you most want ranked should be linked from these.
Dangling internal links — links pointing at pages that don't resolve.
Homepage low inbound / external concentration — imbalances in how equity pools.

Using it with the content engine

The practical loop for a content site:

Publish articles through the Creator Studio.
Re-crawl monthly. New articles often start life orphaned or too deep.
Add links from your hubs to new pieces, and interlink articles within a topic cluster.
Watch the score and orphan count trend across analyses.

Internal links are the cheapest SEO work that actually compounds: no writing, no outreach, just wiring what you already built. Like all diagnostics, crawls and analyses are free.